As a busy show producer, we know you have a lot of responsibilities. And you may be asking "Why should our organization invest time and financial resources in educating our exhibitors?" 

Here's the major reason...

...An EDUCATED Exhibitor Is Your Most Valuable Customer.

Educated exhibitors get it. Because they get it, they are willing to invest significantly more financial resources into your shows. They understand the importance and value of your shows. And they know exactly what it takes to make your shows work for their company. They accept FULL responsibility for their show performance -- without blaming your show -- for their problems. They are excited about your show, are easier to work with and become much more valuable to your organization, your show and your members or attendees.

How Many of Your Current Exhibitors Fit This Description?  
What Would It Mean to Your Show To Have A Lot More Exhibitors Like This?

If you answered "not enough" and "a lot", we can help. But before we go furhter we want you to know a few more important reasons why your organization absolutely should be providing exhibitor education:

1. Producing results from tradeshows has become much more difficult over the last several years.
2. Too many executive level managers views tradeshows as 'boondoggles" and are seriously questioning the value of tradeshows.
3. The majority of exhibitors - regardless of size - have little or no formal education on how to execute a results-driven exhibit. In fact, 98% of college degreed marketing professionals did not receive a single hour of exhibiting education as part of their curriculum.
4. For many exhibitors, your show may be their only point of contact with the exhibition industry.
5. Your organization has a lot to gain - both relationally and financially - by creating educated exhibitors. 

Copyright 2007. All rights reserved. Competitive Edge. 704-814-7355 www.tradeshowturnaround.com